Creative Design and Development
For AUSTRALIAN HOME & LIFESTYLE brands …
I am passionate about creating products that reflect the relaxed Australian way of living. Thoughtful, functional and designed to be enjoyed every day. By interpreting global trends through an Australian lens, I design + develop commercially successful collections that feel contemporary, approachable and relevant to local consumers while remaining true to each brand’s identity. With extensive experience across the entire home category,
I have designed products that combine functionality, aesthetics and commercial appeal. My expertise spans both hard and soft goods, enabling me to develop coordinated collections that create a seamless customer experience throughout the home.
Categories: Bed, Bath & Kitchen | Dining | Home Decor | Sheeting and Bedding | Accessories (Cushions, Throws | Soft Furnishings (Ready-Made Curtains, Floor Rugs and Hardware) | Storage | Seasonal Collections | Gifting | Kids + Baby | Pets | Outdoor Living | Home Fragrance.
Trend + Colour
Moodboards | Brand direction | Range Planning
Drawing on global trend research and market insight, Tara translates international design influences into cohesive collections that feel relevant to Australian consumers, ensuring each range reflects both brand identity and the relaxed, contemporary Australian lifestyle.
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Branding
Strong brands tell consistent stories across every customer touchpoint
I work with your design team to create visual identities that communicate brand values with clarity and personality, ensuring every element, from logos to product graphics and marketing collateral, works together to build recognition and trust.
Whether developing a new brand or evolving an existing one, I focus on creating timeless, cohesive design solutions that resonate with the intended audience.
:
Brand identity | Logo design | Visual language | Typography | Colour systems | Brand guidelines | Marketing collateral | Campaign creative | Art direction
Design + Development
With extensive experience across the entire home category, I design / art direct products that combine functionality, aesthetics and commercial appeal. My expertise spans both hard and soft goods, enabling me to guide teams and develop coordinated collections that create a seamless customer experience for the home.
From concept sketches and CAD development through to supplier collaboration, sampling, and production, Tara can assist with and manage the complete product development process while maintaining quality, cost, and timeline objectives.
From concept through to production, I bring a strategic and hands-on approach to every stage of the design process. I believe great design should tell a story, enhance everyday living and create lasting connections between people and brands.
Packaging +
Merchandising
Packaging and retail environments are an extension of the brand experience.
By designing packaging, point-of-sale materials, and merchandising solutions that communicate product value, enhance the customer journey and create a cohesive in-store presence.
By combining thoughtful design with practical production knowledge, I work with your design team to create retail assets that are visually engaging, commercially effective and aligned with broader brand objectives.
By combining thoughtful design with practical production knowledge, I work with your design team to create retail assets that are visually engaging, commercially effective and aligned with broader brand objectives.
Experience includes: Packaging design | Product graphics | Packaging artwork | Retail displays | Point-of-sale design | Visual merchandising concepts | In-store graphics | Signage | Product presentation | Launch support
Art Direction + Photo Styling
Great photography does more than showcase a product. It creates an emotional connection. I enjoy shaping the visual narrative behind home and lifestyle collections through thoughtful art direction and styling that reflects both the product and the brand. Working closely with photographers, stylists and marketing teams, I develop creative concepts that bring collections to life across digital, print and retail channels, ensuring every image captures the relaxed, contemporary Australian aesthetic that defines the brand experience.
About Me
My design aesthetic is grounded in a relaxed Australian lifestyle. Creating products that feel effortless, considered and timeless. I enjoy translating global trends into commercially relevant collections that resonate with the Australian market, balancing contemporary influences with local tastes, lifestyles and the way people live today. The result is product that feels authentic, functional and enduring while remaining aligned with each brand’s unique identity.